Jul 28 2010
A compelling sales copy will greatly
A compelling sales copy will greatly enhance your
chances to generate the wealth you’re looking for.
Help your prospects fill their need. There is a wall
standing between your product and your prospect and that is
the prospects inhibitions. The mind is skeptical,
pessimistic, sour, untrusting, doubtful, hesitant, cynical,
and suspicious as soon as it realizes that it is getting a
sales pitch.
Unfortunately, on the Internet the mind’s inhibitions go
into being precautious; “You shouldn’t buy things on the
internet; there is a chance that someone can steal your
credit card information.” “You are just going to get ripped
off, you can’t trust people online, they are all scam
artists.” “This deal is too good to be true.” “It’s way too
much money, you have bills to pay, and you don’t need this
right now. You’ve heard it before right?
Your sales copy is the ladder, so to speak, that allows the
prospect to overcome the “wall” of inhibitions his or her
mind creates which stop him or her from buying the solution
to their need that you are offering.
There are two kinds of sales copy.
sports merchandise